PORTFOLIO
Award-Winning Copywriting for Multiple Media
Award-Winning Copywriting for Multiple Media
Award-Winning Copywriting for Multiple Media
203-359-8777
Communications. Strategy. Impact.
COPYWRITING SERVICES
In a recent report on today’s global media, it’s been reported that
there are approximately 386 billion emails, 79 billion texts and 100 million articles being sent out each and every day.
To smartphones, via the web, email and in every digital, print or
virtual manner imaginable
That’s a lot of words.
Fact remains, a fraction of that is of interest to you or your clients.
But, what is important to you and yours is vital - to you.
Michael Macari and team are dynamic, business-savvy storytellers.
Awarded over forty national awards for writing and production over the
past twenty-five years, we bring style, originality, and accuracy, as well as personality and relevance to everything we write.
We’re expert content producers who research and craft memorable pieces for public relations efforts, publication, news feeds, communications, marketing, memoires and millions -
wherever in the world words are the tool.
As writers, we support:
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PR firms,
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Magazines,
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Newspapers,
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Web sites,
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Periodicals,
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Channels,
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Corporations,
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Marketing Advertising
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FIrms.
We write:
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Scripts
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Feature Stories for publication
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Web site content
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Blogs
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Newsletters
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Presentations
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Corporate materials
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And more
In writing, we also:
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Edit,
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Conceptualize,
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Lead teams and creative efforts
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Manage projects
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Liaison with other design teams
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Ensure consistency in messaging
And we’ll help you differentiate your content from the billions of lesser bits cluttering up our world today.
COPYWRITING SAMPLES
WEBSITES
Comprehensive Integrated Marketing, Branding and Communications
Campaign - Trinity Catholic High School and The Catholic Academy of
Stamford
This Catholic institution in lower Fairfield County sought to create an office and campaigns to help its growth following recent renovations and change. Michael and MMC were retained under a one year renewable contract covering integrated branding, signage, advertising campaigns, public relations, admissions websites, communications and video.
2018 - 2019
Website, Branding Materials, Informational Flyer - M.A. Mortgage Company
Principals of a new mortgage lending start-up, 25-year veterans of the mortgage lending business, needed all start-up materials for their company. This included a branding brochure, flyers, business cards and a new website.
Fall 2018
Website Design - Lacerenza Funeral Home
An existing business in the funeral services industry sought to revamp their website and promote themselves more-heavily on-line and in digital advertising. MMC oversaw all website design, all copywriting, digital ad campaigns and print materials.
Fall 2017
Website Design - Mountain Oak Cremation Services
MMC also oversaw the website design, copywriting, digital ad campaigns and print materials for the new subsidiary of Lacerenza Funeral Home, a statewide cremation business: Mountain Oak Cremation Services.
March 2018
PUBLIC RELATIONS/FEATURE STORYWRITING
Various- National and Local Media; Internal Corporate Communication
MMC has the unique ability to craft stories for a diverse group of clients, from consumer brands, to finance companies, to small businesses. We pitch national media from our extensive contact database, and local publications for targeted opportunities.
"Boomers versus Millennials Creates Housing Shortage"
With the aging of America comes word about a recent phenomenon in the housing market on which it’s worth shedding light. The same generation that oversaw the largest residential real estate expansion in history, the baby boomers, have become the baby “blockers.”
They’re not letting millennials in to their homes, that is. . .
Fall 2017
“The Power of VA Home Financing National Tour” Coming to Roseville in November.
National Press Release to print and online media
October 5, 2017, San Diego, CA. John McDade has made it a lifetime of advocating for veteran’s benefits. This time, he is in search of Realtors within the local Roseville community who want to help our veterans and active military personnel achieve their dream of home ownership.
A Veteran of the U.S. Air Force and 40 years providing mortgages for servicemen and others . . .
Oct 5, 2017
"Removing the Handcuffs from Residential Mortgage Origination"
Feature Article
One of the most difficult questions surrounding the post-bubble real estate market has been reconciling this basic conundrum: If there is such high demand for residential homes, why has building been so depressed? Inventory is tiny, we are seeing bidding wars . . .
June 12, 2017
INTERNAL CORPORATE COMMUNICATIONS
“The Eye”
Objective/Challenge: develop internal company newsletter to create vehicle for sharing news and developments about the company; boost morale and create sense of “one company.” Developed “The Eye” for iServe Residential Lending.
Distributed cost-effectively in print and email. Strategy- send directly to all employee’s homes; uncluttered environment where could be shared with family as well. MMC served all writing, article selection, research, interviewing, content, layout and work w/ designers/production staff.
68% open rate, 92% very satisfied and above ratings post-distribution in employee survey.
Spring 2017
EXTERNAL CORPORATE COMMUNICATIONS
"Above and Beyond” Recruitment Presentation
Objective: Create unique, branded recruitment vehicle for company recruiters and branch managers, to attract potential sales personnel to benefits of employment. Presentation in branded electronic form used in email and one-to-one presentations. Results pending measurement.
Year-end 2017
MARKETING MATERIALS
Marketing materials: "OPEN HOUSE” flyer
Objective: New client, MA Mortgage needs to support marketing and real estate customers in mortgage sourcing for new customers. Developed newly-branded open house flyer which can be customized for every open house, emailed and printed within contact email program.
May 2018
Marketing materials: "General Company” tri-fold brochure
Objective: New client, MA Mortgage needs to support marketing and real estate customers in mortgage sourcing for new customers. Developed newly-branded general company trifold brochure for presentations and leave-behinds in numerous environments.
June 2018
PUBLISHING: Non-Fiction Book Writing
"The Boomers: The Story of Adonis, A Story of Our Generation" by Michael Macari
Opportunity: Publisher interested in memoire novel about the national music scene in the late 1970s. juxtaposed story of one successful band from the northeast as metaphor for the age.
Sold on Amazon and select retail outlets throughout the U.S. Being pitched as made-for-television movie or limited theatrical release.
link to Michael's book on Amazon.com
Oct 22, 2014
VIDEO and TV SCRIPTS
Project: InfoGroup
CCMP Conference Script: Data - and Solutions - With a Human Touch
Create world-class corporate video for this worldwide leader in information and lists. Info Group, based out of Omaha, Nebraska, utilized this presentation at Annual Company Investor Conference, as overview of the company and its markets.
Includes deployment of multiple camera technologies, interior drone aerials and flybys, and sped-up motion effects to accent speed and data characteristics of their markets.
Sept. 23, 2014
Project:Renewable Resources
Regional solar energy company needed some brand identification and visibility for TV and print. We designed a unique “beach” campaign for regional TV buy, with solely an ambient beach soundtrack and on-screen text treatment. Voice-over only at end product tag, for attention-getting “windy silence” feature.
Sept. 23, 2014
TRAINING/CURRICULA
Program 103, first of a Ten-Part Instructor’s Guide to Presentations
Includes Intro/Overview – Detailed, with notes and exercises for instructor
Project: Client company wanted to develop its own internal sales training program to help decrease outside training costs, and help agents increase income. MM/MMC performed all research, writing and layouts of training presentation series, including workbooks, presenter trainer presentations and trainee materials.
Saved company $100,000 in outside training in first year. Measurement pending.
Spring 2017
CUSTOM CASE HISTORY AND SAMPLE REQUESTS
We at MMC do our best to accommodate requests from clients and prospective customers for samples, links and other examples of our work. Thank you for your inquiries!
Terms and Processes
(need to dress up page a bit?)
In our writing assignments, we make it easy and convenient to get
the content you need on a regular basis.
We work on either:
• A retainer or other basis.
• a fixed per-assignment rate
• An hourly rate
• A per-word basis
The scope and timetable for your project are set in advance.
all review phases are built in, communication expectations
outlined and deliverables to be met understood at the onset.
We will excite you and give you great confidence
as we bring your stories to life.
TERMS AND PROCESSES
In our writing assignments, we make it easy and convenient
for you to get the content you need on a regular basis.
We work on either:
• A retainer or other basis.
• A fIxed per-assignment rate
• An hourly rate
• A per-word basis
The scope and timetable for your project are set in advance.
all review phases are built in, communication expectations
outlined and deliverables to be met understood at the onset.